Combine influencer and affiliate marketing for more revenue

Do you already get the best results from your blog, website or social media channels? Running a successful platform takes time and energy. The more you prefer to see your income increase via the platform. But did you know that it can be interesting to combine different online marketing channels (blog, website, social media)? Combine influencer and affiliate marketing for extra income!

Use various online marketing channels

Undoubtedly you are already deploying a number of online marketing channels, perhaps even unconsciously. Optimizing your texts on your website or blog results in better findability in search engines (SEO: Search Engine Optimization). The use of social media channels provides an exclusive look into your life, but also provides updates on what happens on the website. As a result, you get more followers, high engagement figures and more traffic on your website if you also link to this. These social media channels are also an online marketing channel.

Using your newsletter file to keep your followers up-to-date can fall under e-mail marketing. You see? Consciously or unconsciously, you are already doing more than you think!

Influencer and affiliate marketing

Influencers are increasingly being asked by webshops to use affiliate marketing. In some cases, it seems like you, as a blogger or website owner, have to make a choice: use influencer marketing or affiliate marketing. But nothing is less true.

The combination between influencer and affiliate marketing can actually provide extra income. Where you as an influencer receive a fixed amount for writing a blog article or posting a social media post, you can process affiliate links in the other unpaid articles and posts. In this way, you create an earnings model for every expression that you place. Advertisers who are also active through affiliate marketing encourage this. They are more often brought to the attention, you can earn more ánd you help your visitors to the right items that the blog article or social media post is about. Win-win-win situation.

Tip: do you already use the LinkPizza content marketplace to be able to write paid blog posts more often?

Are you going to combine influencer marketing and affiliate marketing to get an extra income?

How do you write a good blog? Five tips!

Blogging, it is not always as easy as it seems. How do you write a good blog? Successful bloggers often have real success after many years of writing, with ups and downs. With perseverance and a good focus, it ultimately yields a lot. In this article, we give you five tips to help you write a good blog.

How do you write a good blog?

Not only is it important that you write a good blog for your visitors/ readers,  but it’s also important for Google. We give you five tips on how to write a good blog:

1. Decide who you write for

With your target group in mind, it’s important that you write about what you think they find interesting. You also adjust the writing style to what best suits your target group. For example, you write more personally for consumers, than when you have businesses or professionals as your target group.

2. Focus on one subject

To write a strong article, it’s important that you get a focus in your artikel. Choose a specific topic you want to write or inform about. Not only do you write a much stronger article for your readers, but it’s also clear to Google what you are writing about.

focus keyword

Determining a good focus keyword is very important and has a direct influence on your conversion. When using a short tail keyword, you have a lot of competition and a smaller chance of conversion. Therefore, use long tail keywords. With the SEO plugin Yoast you can indicate a focus keyword. The plugin assesses the readability and how far the article is SEO optimised. You will also receive feedback on how to improve your article.

How do you write a good blog?

3. Suitable topic

The topic you use must be suitable for your blog and your target group. Make sure you have one or a few main topics. A blog that focuses on a specific topic like food, such as keukenliefde, has a higher authority. Google values these kinds of websites higher than broad blogs focused on various topics. Also advertisers often have a preference for niche websites.

4. Blog regularly

It’s important to write a good blog, but it’s also – and maybe even more important – that you blog regularly. Sometimes it happens that you have no inspiration for new blogs, or can’t find the time to write them. That may occur sometimes, but it is important to keep blogging regularly. New and up-to-date content is important to maintain your position in Google or to get a higher ranking. Also, when you post new content regularly, your readers wil come back on a regular base.

5. Apply structure

Make sure your introduction is clear: what is the subject and what are going to treat. When writing a good blog it’s important that you use short, clear sentences. Also use subheadings and write short paragraphs. For the reader,  it is also nice to use an image from time to time, but only use it when this strengthens your text.

Are you already busy blogging and do you want to earn money with it? Read more about using affiliate links in your content here.



3 tips for using affiliate links in your content

As a blogger, influencer or content maker you prefer to show products on your website or channel where you stand for a 100%. But did you know that you can also earn something for it, without having a direct collaboration with an advertiser? Using affiliate links in your content is a suitable way to guide your visitors to the promoted product more easily and to earn something for yourself.

How does affiliate marketing work?

The affiliate marketing process works in four steps:

  1. As a blogger, influencer or content maker, you process an affiliate link in your content.
  2. Your visitor or follower clicks on this link after she has become enthusiastic about the product you are promoting.
  3. Your visitor or follower places an order.
  4. As result you’ll receive a commission on the order value excluding VAT and you have a happy visitor or follower!

In order to realize this, it’s important that affiliate links are processed on your website. You can create these links manually via an individual affiliate program, but you can also choose to use the LinkPizza plugin. Instead of manually adjusting the links, the LinkPizza plugin automatically converts the links on your website to affiliate links.

But how do you best incorporate affiliate links into your content? I’ll give you 3 tips.

1. Process affiliate links in your text

The moment you highlight the product in your content, is the moment that you can process your affiliate link in the text. For example, by naming the name of the product in the text and giving it an affiliate link, you increase the chance of clicking through to the website of the advertiser, more than when you give the link at the end of the article. As a visitor you want to click through immediately. At the end of the article the motivation of the visitor can already be decreased.

Als, do not forget that your visitors get a certain cooling-off period that we call cookie time. As long as the cookie remains valid, and this differs per affiliate program, your visitor can place an order and the commission will be assigned to you. That your visitors click through is therefore a must.

2. Think up products that match the promoted product

To be able to process more affiliate links in the same content, without constantly repeating the promoted product, you can highlight products that fit seamlessly into it. Think of a phone case or adapter with a phone, or a pair of shoes with a dress. You’ll help your visitor by highlighting the extras. If your visitor orders more from the advertiser, you can earn even more commission because the order value is higher. It’s a win-win!

3. Don’t forget the power of different media

How do you get traffic on your website right now? Maybe because of your social media channels or your newsletter file? Do not forget that you can use these channels to not only increase the traffic on your website, but also to increase the chance of commissions. Every visitor is a potential customer for the advertiser you promote. Tip: Use the LinkPizza Link shortener to convert links into an affiliate link for use in Social Media without the plug-in.

Make a fun and triggering expression for social media or a teaser in your newsletter and lead your visitors to your website so they can shop through the affiliate links in your content. If you make a link for Instagram , you can place it via in your bio or stories. You can also process the links in your newsletter. Keep in mind the possible rules that are drawn up by the various social media and newsletter technologies.

Good luck with processing affiliate links in your content!

Do you want to develop further in affiliate marketing? Then follow the special affiliate training for publishers and influencers from Affiliate blogger.